How many times you heard that millions of blogs are already there.
A few silly souls might have tried to convince you not to blog or quit blogging on this coward premise.
There are one and a half billion blogs in blogosphere so far. But does it mean one should not start a blog just fearing this huge count.
Billions of grocery stores are already there all over the world. So should one not open another just because of this huge number?
It means this is not the damn reason to avoid venturing a business where already millions and millions are already working.
So we need not to see the number but to see how many of them really aim to do business and how many just blog for other reasons.
People ask you not to blog because they think it is not possible to earn money with your blog. But do you think all the 1.5 billion blogs were established so far just to earn money. From here the misconception takes its head up.
Why to care a damn if millions of blogs are already there
So let’s say 10 times so what if millions of blogs are already there. Here are its 10 reason.
1. Market share is not stagnant
Population of this world is rising. It will keep rising. Similarly online population is also rising. Out of total number of people who read blogs, 30 to 40 per cent people make a purchasing decision after reading a blog. It means their number in definite terms will also keep rising with the rise of population. Did you get my point?
For example if 100 people read blogs, it means 30 to 40 people make a purchase decision after reading a blog. So in future with the rise in population more people will read blogs. It means more people make purchase after reading a blog. It ultimately means more blogs will earn. So rising number of blogs in blogosphere should not be a worry for you as market share also rises for every business with the passage of time.
2. Not all of them aim to earn money
Only a few blogs are earning money.
This is the main point which disappoints many bloggers.
Blogging critics very vocally say not all blogs make money. Yes it is right all blogs don’t make money but do all of them aim to earn money.
According to a reliable set of data, out of every 100 blogs only 20 blogs make money while rest of them is just vying to make their first $100 still.
What does it mean as a whole? It means out of 1.5 billion blogs only 30 million blogs earn money while 120 millions have yet to make their first $100.
So my first question is why should you assume you will be an add in 120 millions. Why you can’t be an addition in 30 millions blogs which earn money and most of them make their living with it.
So you should blog from today to be the part of 20 per cent bloggers who are successful money bloggers. Always see glass as half filled; right?
Secondly why should we assume all the 80 per cent bloggers who yet to make their first $100 actually want to earn money with their blog.
It is an established fact there are several other reasons of blogging. They include:
- To support an already established business
- To promote a cause
- To be connected with a community
- To create authority and become market leader
- To express your viewpoint
- To just pass the time and have fun
So why should we believe all the 80 per cent are dying to make their first $100. May be 20 per cent of them just want to promote their already established business. Another 10 per cent to promote a cause. Still another 5 per cent each to achieve the last four objectives as pointed above.
It means out of 80 per cent just 30 per cent have yet to make their first $100 while the rest of 50 per cent have non-money objectives. Right?
Do you know why non-serious bloggers are more than serious bloggers? Because they can get everything for free to start a blog. If one doesn’t have to spend a single penny for an activity how can he be serious with it? Free stuff does not have value and you can’t give importance to a valueless thing.
That is why majority of bloggers don’t take blogging seriously because they get everything for free. They don’t follow a strategy nor do they have clear objectives to blog. They just start a blog because they don’t have to spend a penny for this. So they can’t be successful or earn money with their blog if they are not ready to be serious with it.
4. Not all blogs are regularly updated
Do you know that out of 5 only 2 bloggers update their blog regularly? It means rest of three or 60 per cent don’t update their blog regularly. So out of 1.5 billion blogs only 60 millions are being updated while 90 millions are not. So out of regularly updated blogs total 20 per cent earn money. Let’s clear it with an example.
Suppose there are 100 blogs. We suppose this small number just for the sake of simplicity.
We already have discussed that out of 100 just 20 blogs earn money. While out of 100 only 40 blogs are regularly updated. It means out of 40 regularly updated blogs 20 blogs earn money. So what is the success ratio? Yes you are right it is 50% and we can’t call it a very disappointing ratio.
5. Not all blogs are professionally built
If everything is free to create a blog who will plan to spend money to start a blog. Only those will invest in their blog who really want to earn money with it. So those who invest will build a blog professionally.
It means we need to see how many blogs are professionally built and then check how many professionally built blogs earn money and how many of them fail. Here again very encouraging data you can create.
If we keep in mind human nature, not many people will opt to build a professional blog and majority of them obviously go for free options.
It means out of 1.5 billion blogs a small number (but still it is in millions) build a blog professionally while majority of them go for free options.
Hence the total 20 per cent successful money bloggers may also be 50 per cent of total bloggers who have professionally built blogs.
6. Not all bloggers target networking
Bloggers who create a blog for non-money purpose may not be promoting their blog as vigorously as money bloggers do on social media. They may not aim to do networking to promote their blogs. Then obviously they will have lesser traffic and can’t make money with it. Isn’t it so simple?
Only 60 per cent blogs are in English language. It means only 60 blogs out of total 100 address a global audience.
Right now the highest number of bloggers is in USA. Also those who make a purchase after reading a blog are also English-speaking people.
It means 40 per cent blogs are not targeting the right audience and just focusing those who yet to make a purchase decision after reading a blog. They are non-English speaking communities.
So as soon as they become online community the demand of online products will also rise and success rate of blogs will also boost up.
8. Supply is also rising
Demand and supply are the two main factors which create selling and buying. Demand is rising because our population and then online population are rising all over the world. On the other hand blogs are also rising.
In 1999 there were just 23 blogs but now they are 1.5 billion. So in future also more blogs will be created and supply of online products will also rise.
9. Your community is your community
Why another shop is opened in a community even if one is already there. New shop keeper do believes he will create his own customership with quality of his services and products. That is why wherever another shop is opened first one is not closed. Just cast a look around and you have to believe in me.
Same is the case of blogging. If you create a blog with your hard work you also create a community. This is your community because it believes in you.
So you need not worry if millions of blogs are already there. You don’t have to give birth to a few hundred people for making them community of your blog. Out of huge number of online people you can make as many of them as your visitors with the quality of your services and products.
10. You are what you are
This is the biggest reason you need not worry if millions of blogs are already there. You as a blogger will be unique because your thoughts, your way of communication, your style of selling and your every way of blogging is entirely different from others. This is the rule of nature.
Now Your Turn
So what do you say? Do you still believe it is not possible to earn money with your blog because millions of blogs are already there? Do you still confuse in jugglery of figures of how many blogs are successful and how many are flop. If you have faith in you so forget about misinterpreted facts and figures and dive into your blog with more passion and become a successful blogger sooner or later.
Have you still any worry about huge number of blogs which dampens your enthusiasm to work more for your blog? Do you think just comparison and contrast of success and failure ratios are not sufficient to justify if one should still blog or not. Or you have entirely a different thinking and don’t care of all theories and just blog without any fear of failure. Do share your views with me and this blog’s awesome community.
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