About page is about you. So give it an impression as if it is about readers. This should be its basic goal to feel readers it is about them not you.
So you must write it in a way it does not look your biography. It should be a conversation with your readers. It should be a description of what you want for your readers. You must justify you can benefit your readers. This you can do be telling them what you are and how expert and passionate you are to help them.
5 common about page mistakes
To portray yourself impressively avoid these five common about page mistakes which every second blogger does.
It is not your resume. Nor is it your biography. It is simply a chat with your readers. It’s an informal talk. You are standing with your friends and telling them about you. This should not be speech. Nor it should be a pledge. It’s about your readers more and about you less. Right?
Tell your readers about yourself but not in much detail. First write in detail about you. Then examine which information will help you achieve what you want from readers. Generally as a blogger you want from your readers:
- Their trust in you
- Their following
- Their loyalty
Trim your about page to achieve the following goals. Tell detail where you can impress them. If you waste their time they will exit from your page.
The key objective of about page is to sell you first. It means to impress others with your qualities and skills. So tell them the things about you which portray you:
- A nice guy
- A helping being
- A passionate person
- A well-wisher of your readers
Make simple promise of what you will offer to your readers. Don’t exaggerate. Don’t make lofty promises. Just pledge which they badly want. From a blog on blogging newbie bloggers want the ways and tips to succeed in blogging without paying much. They want to succeed without doing so much hard work. So assure them if they follow you they will learn how to do smart work for blogging.
No internal links and social media
Many bloggers don’t put internal links on the about page. Put internal links where it is necessary to send them at a relevant page of your blog. Your aim should be to prove your worth by sending them.
Also pick three social media and put their back links at the end of the page. It helps continue your relationship with your readers if you succeed to impress them.
So these are the five common about page mistakes. There may be several more but more relevant are these. Just try to avoid them if you have yet to write. If you have already written it then just remove these mistakes if they are in your about page.
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