- What do you want to sell?
- To whom do you want to sell?
- How do you want to sell?
What do you want to sell?
This is the basic question before you develop the best monetization strategy for your blog. Is it a product already in hot demand? Or you first need to create it demand.
For example if you have a green blog you can’t sell organic food easily. You first need to convince people buy it because of its benefits to health. Then you can sell it. On the other hand if you have a career blog you can sell everything that promises a bright career for youth.
So the nature of products is the most important factor. If a thing is in hot demand you can simply place its ad in sidebar and people will buy it. If it is not a famous brand you need to introduce it, tell its benefits and then put it for sale. Right?
To whom do you want to sell?
Who is your target audience means its entire demographics including:
- Income group
- Geographical background
Young generation can make a quick decision to buy or not buy. So you need to take extra care while selling them. Older people see the durability instead of fun, so you need to highlight the strength of the product.
People of advance nation make a buying decision quickly. People of developing nations think several times before making a decision to buy. So according to their decision-making pattern you need to convince them and pick the ads as the best monetization strategy for your blog.
Ladies don’t waste much time for buying beauty products but spend a lot of time before buying a baby care product.
So all this you should keep in mind before selecting the monetization methods for you blog.
How do you want to sell?
This is the main decision you need to take after fully researching on above two questions.
If you have huge number of visitors, pay-per-click method can bring huge returns. If you have a quality audience of a niche like pilots or heart specialists you simply need to refer a product and they will buy if they really need it.
If your target audience is struggling bloggers you need to prove your product the best one for their success. For this purpose you need to write product review to prove it with a lot of arguments and examples.
The secret of best monetization strategy
Yes I proudly repeat here; don’t put your all eggs into one basket. So never rely on one way of monetizing your blog.
Even if your 90 percent revenue comes from single monetization method keep exploring other options. Keep improving them to make a good balance of various options. It is a recurring process and you need to keep changing ratio of your monetizing option according to your income stream.
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