So you are still unable to give big boost to your blog traffic. You are working hard with consistency but don’t see any upward momentum in your traffic statistics.
You are doing your best to put all your energy and time to promote your blog post.
You don’t miss any chance to promote your newly published post. You share it in hundreds of communities, forums, social bookmarking sites, discussion forums, Q&A sites etc and etc. You also drop comments in huge number at other blogs.
But you don’t get results as higher as the level of hard work you do. Your each blog post does not bring as much traffic as you want.
You are surprised that you are fully following 80/20 rule to promote your each blog post but not getting desired results.
Don’t worry after reading this post you will not worry more. Again don’t worry I swear I will not sell or refer any product to solve your problem. I just want to help you.
Simply you will get a proper solution for rightly following the 80/20 rules. Maybe you are following this rule without knowing it. So first be clear what this rule is.
What is the 80/20 rule?
You must have heard of 80/20 rule. If not, don’t worry you will just learn it here.
In blogging it has quite different meaning from its basic meaning. Basically it means 80 per cent output is actually achieved with 20 percent input. This is also called rule of smart production.
But in blogging it means spend 20 per cent of your time to create a post and 80 per cent time to promote it. For example you write a blog post and complete it in one hour and promote it for the next 5 hours at various online and offline places.
But the 80/20 rules is wrongly linked with blogging
No it’s not simple. It is so complicated. This rule is interpreted very wrongly.
First of all it is wrongly linked with blogging.
Its initiator was Italian economist Vilfredo Pareto who meant to say that usually 80 per cent of resources go into the pocket of 20 per cent people.
Or 80 per cent of results are the property of 20 per cent causes.
Or in business terms 80 per cent of output is created by 20 per cent of employees.
Or in simpler terms 80 per cent of revenue comes from 20 per cent of clients.
Whatever way you interpret it but it has nothing to do with blogging to promote a blog post.
But now it has been linked so we have to follow it but rightly and not with a wrong perception. How? You will learn this at the end of this post. So keep reading and don’t go away.
It is also wrongly interpreted
In the field of blogging it is not only wrongly applied but also wrongly interpreted. There is no reason to say that here 80/20 rules simply means use 20 per cent time and hard work to write a blog post and then 80 per cent time and hard work to promote it. Confused? Don’t worry; keep reading you will be clear as soon as you move on. But first read what bloggers say about this rule.
Here unread means no one like it, no one gets impressed by it, no one would be able to take benefit of it. Ultimately your visitors will be only a few number of your social media friends who and you just exchange likes, comments and reshare with each other.
That is why it is strongly recommended that promote your post as much as you can.
How 80/20 rule is wrongly taken in blogging?
This is your absolute right to follow this rule. But it will be injustice to put 20 per cent of your time, hard work and energy to create a post and then 80 per cent of same things to promote it.
Generally this rule is taken as to create a post quickly and promote it for a longer period of time. It does sound like that. Just look how.
It means you are spending more time for the promotion of your blog post just to offset weakness of its hurriedly created contents. Can anyone convert the trash into gold by just shouting; “listen people it is gold, it is gold”.
Yes top bloggers strongly support this rule. Many giant bloggers have written many posts supporting the rule of 80/20 to create and promote your blog post. Maybe they are wrong.
Or most probably they might want to just emphasis the promotion of your post. It does not mean you just examine everything in terms of this rule. For example spend one hour for writing and 4 hours for promoting it. So this is another possibility they might have just wanted to show you the importance of promoting your post.
They may want to tell that spend as much time as you can to write a wonderful post but don’t stop here. Don’t be satisfied after spending hours and hours to write a post. After that you should spend four-time more hours to promote your post. Did you get my point?
They did not fix any ceiling or limit to spend time and energy to write a blog post. But they insist to spend four times more on promoting a post. It sounds better. Does it?
What is the biggest mistake while applying this rule?
It does sound better but here also we are misinterpreting this rule. This is what I want to tell you.
Ok fine, follow this rule and spend as much time as possible to create a post. Don’t worry about how much time, hard work and energy you spend to write a post. But soon after completing your post also do hard work four times more to promote it.
But here you are doing a big mistake. Do you just invest time, hard work and energy to write a blog post? No, you also spend money to write a post. Confused? Ok let me clear it with figures.
How much money you spend to create a blog post?
Suppose you are a serious blogger. A serious blogger is one who wants to do blogging seriously.
So who want to do blogging seriously? He is the one, who is confident of doing it and succeeding in it. Obviously he won’t go for everything free. He would buy his own domain and hosting.
If he pays $1 per month for domain and $5 per month for hosting, he is spending $6 per month to publish posts online at his blog.
Suppose you write four posts in a month. It means you are spending $1.5 to create each blog post in a month.
How much money you invest to promote a blog post?
Now get ready to reply this big question. Do you spend four times more to promote your post? This is the main point that is why we are misinterpreting the rule of 80/20 even if we accept it either it is rightly or wrongly linked to blogging.
Do any of us is spending that much amount to promote each post. This amount is equal to $6 for each post or $24 in a month to promote your posts.
So what do you say? Can you complain of not getting huge traffic after (partially) following the rule of 80/20?
How active everybody is at social media just presuming he is spending 80 per cent of his time to promote a post.
At the end of the day many of you get frustrated for not getting huge response of your efforts.
So how come you promote a product of $1.5 without paying a dime. Is it a smart promotion strategy? Are you promoting garbage or your blog post?
How to invest money for promotion of a blog post?
You may ask why I am just criticizing those who misinterpret the rule of 80/20 in blogging. No I have a solution for it.
Keep doing all you are doing but change your promotion strategy. If you really want to get returns of your $1.5 investment per post you can’t get returns by just doing hard work.
Always remember hard work does not bring profit. It brings wages.
Money and hard work jointly bring back huge money. This is the basic rule of business.
So you need to first make a complete package of investment of time, energy and money then ask for return.
Tips to promote your blog post with money
Promote your one post at Facebook with minimum of $5. Then see the results. You will never get the same poor results as you are getting with donkey work nowadays.
If you get the same results then just suffer this loss of $5 and never come back to my blog. I promise, I won’t ask you to come back.
If you see any visible upward movement in traffic at your blog then you should thank me and go for more premium products.
You should at least go for:
- Premium plug-in for SEO of your blog to promote your post in search engines
- Buy a premium keyword research tool to get high quality long-tail keywords to write your posts
- Get premium membership in high PR forums
- Promote your post and blog with AdWords
- Promote your post and page with Facebook ads
- Advertise your blog at other blogs through BuySellAds or any other online ad agency.
I would insist again first do a field test of my suggestion by spending just $5 at Facebook to promote your any pillar or epic post. You will not only get huge traffic at your post but will also get so many likes at your FB page.
Here is screenshot of weekly performance of the Facebook Page of my green blog after investing $6 to promote a post there. Weekly total reach shot up by 1400% and new likes in a week rose by 292%.
Again remember in this age of stiff competition even peanuts are not available for free so how come you get huge traffic at your blog without paying a dime.