You failed to understand.
You failed to understand why your each post is not grabbing enormous attention of your target audience. Though you sweat a lot and burned midnight oil to create it. But why hardly a few click on it.
Face is the index of mind. Do you know this proverb? Same applies to your post. Its index is its headline. You actually fail to keep balance between your post and its title.
Sometimes your post has more power and its title is weaker. Some other times you create just another post and intentionally or inadvertently you create its heading that can’t be ignored.
You do have read so many posts on how to create a killer title of your blog post.
You have also fully learnt their every tip and trick.
Maybe you practiced also and created a few very amazing headlines.
But after creating for a few posts you are again feeling dumb.
You applied all those methods you earlier learnt but failed to create a heading like given in their examples.
6 uncommon headline mistakes
Actually you jumble every method and commit the following rare headline mistakes and fail to make more than a few people click on it.
1. Emotions instead of logic
It is right that an emotional heading directly hits the heart and mind. But it can’t work for a post consisting of facts and figures. For title of such posts a bombarding adjective can’t work. Its numbers are sufficient to impress the readers.
For example: 90 out of 100 people quit blogging within a year; is an appropriate title and if we put the word “hapless” before the world “people” it is not necessary.
So make your data-based headings very objective. Try to communicate the most important and leading info of the post with them.
2. Exaggerating logic in a simple post
Trying to make your heading powerful don’t exaggerate the logic. It’s logical to say that “why you must do SEO of your blog”. If you rephrase it as: “why you must do SEO of your blog at any cost” it simply repeats the same emphasis.
So make sure to tell a benefit if someone do SEO. It should be “Why you must do SEO of your blog to get easy traffic”.
Also it should not promise a benefit that is not clear. “Why you must do SEO of your blog to earn big money”. It means only huge number of visitors are sufficient to make big money. It should be replaced with the phrase “to bring target visitors”.
3. Use of bombastic words
People use bombastic adjectives like “killer”, “kick-ass”, “dumbass”, “bloodbath” etc. Somewhere such power words may be appropriate. But do not work everywhere.
For example: It’s incorrect to say: ‘A kick-ass method to bring more visitors to your blog’. A “method” itself is so practical so need not to put the word “kick-ass” before it. Try to put a word that shows how easy this method is. Like “easiest method” or “easy method” is appropriate to convince readers click on it.
Do note down all the power words you read. But don’t forget to Google them to know where they are being used. Also check the nouns for which they are being used. Their appropriate and logical use is must to achieve your content promotion goals.
4. Being a struggling blogger behaving like a pro
If a struggling blogger challenges an established fact in a blog post title it won’t create buzz. If a pro does the same people will click on it without any second thought because they believe in him.
So first evaluate yourself where you are standing professionally and then set the tone of your heading. If a struggler says: “Content is no more king” it means he is challenging Bill Gates who actually said “content is king”. It should be in an interrogative form like: “if content is still king” so it will work well.
Also avoid giving a verdict on a fact. If being a struggling blogger you agree with a fact it can’t be a big surprise for anyone. If you differ with it even then it will not be noticed.
For example: “pick a niche that is real passion”, it could be a sub-heading of the post but not a main heading. Or avoid saying “Buy a cheap hosting to avoid any risk” because a buyer of a cheap product always weeps and it is itself a big risk. It should be as “should you buy a cheap hosting to avoid risk”.
5. Hyper specific where you need not to be
If you want to say how to bring 1000 visitors, it is fine but if you give an exact figure like “1023” it may imply you want to influence readers with such deeply specific number.
In your post you can communicate the exact number but in your title round figures look better. They are easy to remember.
If you want to share the result of your any successful campaign then it is fine to put the exact number. If the number has so many digits you can simplify it by replacing two zeros with its last two digits to make it round figure it slightly. For example instead of “123,234,107” you can simplify it as “123,234,100”.
6. Trying to shake the world with just one headline
The headline you are creating is the last one in the world. Your spirit should be like this to create the one. But in this effort you should not make it so ridiculous. Creativity, productivity and hard work do have their own limits. One can’t be super natural while creating anything.
So create a blog post title with all the qualities you have right then. Avoid trying to be number one genius of your niche while doing so.
Excellence is achieved gradually. Those who are creating un-ignorable headlines have practiced it for years.
If you observe the headlines of famous blog CopyBlogger you might have observed the level of expertise of their creators. Its a few staff members earned worldwide acclaimed for their unmatchable contents.
One of the top bloggers of the world Jon Morrow collected hundreds of print magazines to create a list of their headlines. He then created his free ebook “Headlines Hacks” that has broken all previous records of downloads. You can download it from the top of home page of his blog to learn the art of creating impactful title of your blog post.
You can also use CoSchedule’s headline analyzer to examine and then improve your headline both technically and conceptually.
So this is all about how to avoid committing these 6 headline mistakes and make your post fully matched with it.
Your creation should be the maximum possible output of all your efforts, energies, creativity and productivity. If you try to go ahead of it then it is likely you commit any or all of these headline mistakes.
So never lose your heart, keep practicing and assume this is the last headline of the world which you are creating. But never take it in literal terms and do your best and leave the rest for your readers to decide. Note down their feedback and also watch your traffic trends to know which headings are working well. Then try to create the same type that proved successful than others.
Share any other mistake that people usually commit while creating a headline. Also did you ever commit any of these headline mistakes in the beginning? I would love to hear your thoughts to learn more on this topic.
I hope you would also reshare this post on social media with your friends and colleagues.
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