Free website traffic vs paid traffic; which one brings more money

Free website traffic means all visitors that come to your blog through search engines, social media and forums.

People click on their required contents in search page and Google sends them to your blog. Or they click on your posts on social media and they arrive on your blog. You pay nothing for that.

Objectives of free website traffic

They may have different objectives to visit your blog. Many of them may be just want info on a topic. Or they want a solution. Or they want to be clear on a complicated topic. It all depends upon the nature of your keyword that brings them to your blog.

free website trafficMany of them might click a keyword that guides how to buy a thing. Like “where to buy cheap hosting”. But it is not necessary they have to buy a hosting. Maybe they just want to know now to buy it in future.

The purpose of driving traffic to your online business is to get customers. Once a prospect lands on your site, you still have to convert that prospect into a buyer. Marc Ostrofsky

It means most of your free website traffic comprises of those visitors who could be called window-shoppers. They either want to get free or just want to have a look on a premium product.

A few of them do buy but after finding the best deal by exploring hundreds of deals.

Freemium hunters

People don’t click on ads just for fun. If a word free is mentioned in your ad on Facebook or AdWords they may click it to reach to your lead page. But once they know your free offer is a small part of your premium product they go back.

Real paid traffic

Those who click on an ad owing to its quality and regardless of its being free or paid they are called your real paid traffic.

They are more responsive to your paid offer. They do know an ad means a promotion of a priced product or service. So with this thought in mind they click on your ad and easily be converted.

Here is a list of 162 total sources of free and paid website traffic.

Easy conversion

Generating leads in maximum number from paid traffic is easier. You simply need to convince them that your product is the best one in terms of quality and price both.

You don’t have to first convince them that a premium thing is better than the free. Nor you have to tell them a free product or service can never be a complete solution of any problem. They already know about it.

Free means no liability

People publish hundreds and even thousands of contents on their blogs for free. So they are not much worried if readers would like their free contents or not.

That is why their each blog post is not the best one. In so many cases their most of the blog posts are not extra ordinary. Free is free so no one puts his heart and soul to create a free thing.

No genuine promotion with free

You may say that free products work as your sales promotion agent for your premium products. Did you ever see a business where thousands of sales promotion agents are hired?

You can create a few top quality contents to promote your paid products. Creating such free products in huge number means your main focus is to create free products more.

If you believe in free more, your failure to earn huge money with your blog is quite natural.

free website trafficFree website traffic was easy to get 

You may have read success stories of so many early bloggers who worked 18 hours daily in initial days of their blogging.

They worked hard day and night to please search engines and people both. So they got free website traffic with their top quality and fully optimized contents.

It was the time of early days of blogging. Their most of the contents obtained Google top rank soon after publishing.

There was not stiff competition in those days when bloggers were a few and blog readers were many. So getting higher page rank was easier.

Now free traffic is not easier thing

Now things have changed. You can hardly get top rank of your any post in short time. You need to put your all efforts consistently to take keyword position of your post higher.

Meanwhile what you would sell? Will you first wait for getting page rank of your posts higher and then sell a premium product with the help of your free content.

Maybe till then your premium product goes obsolete. Or its so many best alternatives arrive in the market.

So don’t rely on free traffic

It means for serious money bloggers relying on free website traffic is waste of time. If you are already getting, it’s fine. Else don’t hold on your sales campaign just hoping to get organic traffic. Start selling from the day one. Allocate a little budget to release ads of your premium product.

Successful blogging is not about one time hits. It’s about building a loyal following over time. David Aston

Simple Math

For example; if you publish 100 free blog posts how much time you spend for it. At least 500 hours for creating 100 blog posts of medium-length. Another 500 hours to promote them. So total 1,000 hours means 10,000 dollars if you apply $10 per hour wage rate.

What you would get in return. Prayers and huge patience till Google gets happy with your posts and send organic traffic to your blog contents.

Even if it sends huge traffic, as SEO kings usually do that, what will happen then? Maybe they buy your product or maybe not, because most of the people come through search engines have empty pockets.

Wise Math

What if you create a premium product in same 500 hours and spend $100 to promote it with Facebook ad or Adwords. Those who click on it mostly would buy your product. You will earn more money if your product is the real need of your target audience.

So in view of quality of your product they will buy it. If the price of your product is $10 you simply have to sell just 10 copies of your product to cover your promotion cost.

No investing, no returns

So blogging like a mission was effective in the past but now it is unwise to rely on free website traffic to earn money with your blog. Without spending money earning money is an exception in this era of stiff competition.

What is ideal solution?

I do have an ideal solution that would make you worries-free from this heated debate of free versus paid traffic to successfully earn money with your blog. This ideal solution is:

Redesign your money blogging strategy

I hope you would now redesign your money blogging strategy and would seriously look into creating your product of high quality.

So an investment of $100 would pay you back at least with the sale of your a few products. Rest would be your profit.

Even if it does not work you would lose just $100. Isn’t it lesser loss than losing your 1000 hours? It is equal to 3 months if you work 8 hours a day.

What you say. Still you think fully relying on free website traffic is wise option for real money bloggers. If you have any tip to surefire get free traffic it’s fine. But everyone is not SEO geek.

I hope you would share this post on social media and will also subscribe to my email list below to get more posts like this in your inbox.

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  1. Hi Mi Muba,
    Thank you for the awesome post!
    I think those who are not investing in paid ads are missing out a lot. I personally prefer Facebook to create my ads. It’s amazing how targeted ads on Facebook can be, and how high the conversion rate can get…

  2. Hi Mi,

    Happy Monday 🙂

    Informative post indeed! You are right about all that you mentioned, though honestly speaking, I’ve yet to try any kind of paid traffic – I guess the free one has worked well for me so far. However, I would love to try it out once for sure, perhaps a little later. Never felt the need so far, as my blog was never a way to earn, till I changed the way a while back.

    A lot depends on how and what the blogger wishes to gain from his or her blog, isn’t it? If they blog for money, then certainly investing a little to gain traffic is required.

    Thanks for sharing. Have a nice week ahead 🙂

  3. Hi Mi
    A Very Timely Post To Me!
    Thanks a lot for this shout out!
    Many in the blogging field have a notion to fetch the result thru free traffic and Money!
    But sad, it is the other way round, thanks for shedding some vital lights on this subject.
    As Harleena said, I too never tried such a strategy, but it is high time to do something like this to earn something LOL
    Bookmarking it!
    Have a great time of sharing and caring.
    Best Regards
    Philip V Ariel recently posted…Blogger Of The Week – Interview With Robin Khokar of TickyEnoughMy Profile

  4. Hey Muba,

    In this era of marketing, people are spending dollars to get leads through Facebook ads. Even LinkedIn has always started it.

    Free traffic is when you spread your content on the social media platforms and get genuine traffic.

    But many people don’t really trust even when you provide the quality content for free. Once you tag it with a price, people start thinking that something valuable is there.

    I have tried Facebook ads and they’re quite effective.

    Thanks for sharing with us.

    Ravi Chahar recently posted…How To Import And Export WordPress Users ProperlyMy Profile

    • Hi Ravi

      You are spot-on that people don’t value a thing unless you put a price for it. Free could be great but can’t have that much value as a paid thing has. This is the gist of this post.

      I read somewhere one of the blogging failures is “offering everything for free”. That is why now I am quite choosy on what to share for free and what to charge.

      Thanks for your very pertinent views on the topic.

      Have a happy weekend
      Mi Muba recently posted…12 decent ways to win friends and influence people on social mediaMy Profile

  5. Hi Mi,

    I haven’t paid for traffic yet, but I do agree with you. If a blogger is going to pay for traffic they should have a way to make their investment back.

    Whether they offer products or services. If they don’t have a way to make money from their blog, then I definitely would avoid paying for traffic.

    Yes it takes time to grow your traffic using free methods. However, it can be the best way if someone doesn’t really understand how to use paid traffic.

    Thanks for sharing with us and I hope you have a great day.


  6. Hi Mi Sir,
    After a long time, I am again on your blog. First of all, this new design looks more attractive. (Don’t know how old it is but it is new for me on your blog.)
    I can understand the value of Free and Paid traffic as I am totally into both traffic.
    But to be true for quick earning I am in love with paid traffic. Because it is totally under my control.
    As I have experience, free traffic is not too targeted and you cant make enough money with single free traffic. Because of three reasons,
    1) No much targeted.
    2) The user does not come with buying intent.
    3) And we also don’t value the free traffic.

    I can be wrong but it is my own experience.
    And thanks a lot for great piece of content.

    Naveen Kumar recently posted…How To Hide Text Messages On iPhone?My Profile

    • Hi Naveen

      Good to see you here after a little gap.

      Not much older but you pointed well recently changed the theme and good to know you noticed it.

      You added another feature of paid traffic here and that is our control on it. We can choose who should come to our blog by picking the audience country, age, interest etc. While in free traffic we have to welcome whoever enters into your shop. Lolz

      Thanks for sharing a unique point about the topic.

      Have a Happy Sunday.
      Mi Muba recently posted…Free website traffic vs paid traffic; which one brings more moneyMy Profile

  7. Hello Mi Muba,

    This is wonderful post. I couldn’t agree more. Only serious bloggers though would like to spend money onto blogging and others are here for free lunches.
    But one thing – as many aren’t sure if they really wanna do it or will they be making real money out of it, they resist. I guess doubting their own product is the possible reason.
    Pankaj Dhawan recently posted…83 Ways to increase traffic to your website for freeMy Profile

  8. Hi Mi Muba,
    Oh yes those days of free are almost gone on social networks. Everything has a price. Even all the plugins we use have premium versions. I’ve been upping my game a bit and doing a little investing here and there between premiums, Facebook marketing and Pinterest. They can surely drive more traffic. I’m launching a new eBook soon and will definately be purchasing some advertising for that.
    As we used to say in the old days of advertising, no ads = out of business.
    Thanks for the info Mi!

  9. Very good article about SEO and ranking.
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