We mostly talk about how to create great contents and how to promote them robustly. We do talk about how to market our contents. We also discuss on how frequently we need to publish our contents.
But we rarely discuss on how to make a balanced contribution of our contents on our own blog and on other blogs as guest posting.
We forget the fact that simply publishing contents on our own blog could not promote our blog as robustly as it could be done by publishing our guest posts on popular blogs.
Many of us do believe in the power of guest posting but here again most of us get confused on what to publish on our own blog and what to publish on other blogs as our guest posts.
After a lot of debate now most of the bloggers do know that best contents should not be published on our own blog only and we need to publish a chunk of our best contents on other blogs as well.
But here again most of us are not clear when to publish what on our own blog and when to publish what on other blogs as our guest posts.
I am afraid you are a little confused on what I am saying.
Let me make it a little clearer.
Many bloggers do know they should publish their best contents on other blogs as guest posts. But they don’t know how long they should publish their best contents on other blogs.
They are also not clear when they should start publishing their best contents on other blogs and when they should stop doing so.
They are also not clear how many their best contents they should publish on other blogs and how many on their own blog.
Content posting strategy
This we can understand by learning the concept of a content posting strategy that makes a good balance of our high quality contents on our own blog and on other blogs as our guest posts.
7 phases of a content posting strategy
This I would explain in this post by dividing the whole struggle of a blogger into seven phases for posting his contents.
Now it ups to you to decide in which phase you are right now to pick my proposed content posting strategy from there.
Phase I: As a pre blogger (not pro blogger)
This phase starts when you seriously decide to start your blog. So you do your spade work to build a strong foundation of your blog.
Share your thoughts on social media
Being in this phase you need to share small tips and tricks of your selected niche on social media. Your purpose should be to let others know you are a blogger-in-making in your selected niche.
You need to generously comment on other blog posts related to your niche. Keep sharing small write-ups related to any sub topic of your niche.
This you need to do apart from sharing other blog posts on social media and doing influencer marketing as well.
Phase II: As an infant blogger
This phase begins when you build your blog by selecting a domain and buying a hosting. In this phase usually no contents are uploaded and simply an email subscription form is installed on home page of your blog to attract visitors be your email subscriber. You also offer a freebie as an incentive to make visitors subscribe your blog.
Where from you would bring visitors to your blog in this phase of your blog? Will people visit your blog by clicking on your posts on social media where thousands of such incentive-based posts are shared daily? Obviously not!
Post your top contents on other blogs
So you have to directly talk with blog audience of popular blogs to attract them with your skills and knowledge of your niche. This you can do by publishing the best contents on other popular blogs related to your niche.
This is a little easier phase of your blogging where you simply have to send guest post pitch to as many top blogs of your niche as possible to woo them publish your guest posts.
It all ups to the quality of your pitch and your earlier influencer marketing campaign to convince top bloggers accept your guest post.
Phase III: As a startup
Once you have a few hundred email subscribers with the efforts you made in your infancy phase now you need to offer them equally good contents on your own blog as well.
Now you should not worry that your good contents published on your own blog would go unnoticed. At least your initial email subscribers would read them and equally reshare them if your contents are really good.
Post your contents on your own blog as well
So while being a startup you need to publish one top quality post on your own blog in every fifteen days. This you need to do simultaneously while running robustly your guest posting campaign to be published on as many popular blogs as possible.
So your guest posts would keep bringing more and more email subscribers on home page of your blog.
Phase IV: As a 25-post blogger
After one year you will have almost 25 top quality blog posts on your own blog if you publish fortnightly on your blog.
Meanwhile your guest posting campaign would also bring thousands of visitors on your home page to make them your email subscribers. Conservatively you should have at least one thousand email subscribers after one year of your blogging.
Share a weekly blog post plus a weekly guest post
Now you can switch from fortnightly publishing to weekly publishing by a little slowing your guest posting campaign. You can publish weekly one post of top quality on your own blog and one post on other blogs as your guest post.
It means you need to write eight posts in a month and it isn’t a gigantic task if you already made practice to write quality contents more and more.
Phase V: As a 50-post blogger
After one and half-year of your blogging you will have 50 high quality posts on your blog. Now you can reduce your guest posting a little more by publishing fortnightly guest post and weekly publishing on your own blog.
Share weekly blog post and a fortnightly guest post
So you have to create 6 posts in a month and obviously by reducing the number you can put more quality in your contents to convert more and more visitors.
While being in this phase you should have at least 2000 email subscribers with the support of your own contents and with the help of your guest posts on other blogs.
Phase VI: As a 100-post blogger
After two years of your blogging you will have 100 high quality posts on your own blog apart from your more than 100 posts on other blogs as guest writer. It is a sufficient content posting to be popular in your blogging niche and bring more and more visitors to your blog.
Here I won’t specify how many your subscribers should be. At least they should be more than 3000. So now you have 3000 email subscribers apart from random visitors who come to your blog from social media and through search engines.
Weekly blog post plus monthly guest post
Now you can reduce your guest posting frequency to once in a month and put your efforts on massively promoting your blog contents on social media to get more visitors from there as well.
Phase VII: As a pro blogger
This is the most cherished phase of blogging for every blogger. You can enter into this phase after successfully passing by the above six phases.
Once you have more than 100 top quality posts on your own blog and have a list of 5000 email subscribers you need not to follow a regular guest posting strategy.
Be guest author on invitation
Now you would be invited by popular bloggers to be their guest author. So accept their offer and publish your guest post as and when any top blogger requests you to be his guest.
Now your entire focus should be to offer more and more unique and fresh contents to your blog readers to best serve their needs and offer most workable solutions to get them rid of their problems.
From here you can easily sell to them your own and affiliate products as well because this much long time is enough to build your trust on them.
So this is all about seven phases of content posting strategy to definitely become a pro blogger in two years by brining huge traffic on your blog.
You must have noticed that everywhere in this post I used the term “top quality post” or “high quality contents” that means if you fail to create high quality contents your content posting strategy will suck and you would be just another blogger.
So create awesome contents that people can never ignore and then publish them on your own blog and on other blogs as your guest post to get the best ever results.
In which blogging phase you are right now. Would you pick this strategy from there where you are right now? Do share your views in comments section below.
I hope you would also reshare this post on social media to make your friends and colleagues enjoy its benefits.
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