How people visit your blog? Why they land directly on your blog? Obviously search engines refer them.
Search engines notice the given searching term written by visitors in one or many posts of your blog. Then search engines refer your post at the top places of a given search page. It means you skillfully put the terms that visitors mostly find in search engines. These terms are called keywords.
It is very important to learn how to do keyword research to find highly searched terms or keywords to put them into in your contents to attract more and more visitors on your blog.
How to know what people are searching?
The words or phrases which are most often searched in search engines are called highly searched keywords.
One-word keywords are the most highly searched keywords. For example money, love, success, education etc; but they are very competitive as well.
There are thousands and thousands of articles already competing with each other on internet with single-word keywords. So it is not wise to cover single word keywords in your blog contents.
Phrasal keywords are also highly searched but a little lesser. They are also equally competitive and a new post with a phrasal keyword can hardly find place in top positions of a given search page.
A search page means the total number of pages appear on Google search window when you hit ENTER after writing your search query. Sometimes you need to click hundreds of time the NEXT button to read it fully.
Phrasal keywords are also so competitive mostly and in the beginning you can’t pick them to put into your blog contents. Yes, once you have a little mastery to create awesome contents you can put them to bring a huge number of visitors to your blog.
Such keywords are also part of long-tail keywords which we discuss below. They are part of so many long-tail keywords like phrasal keyword “making money online” could be part of so many long-tail keywords like “making money online with your blog”, “making money online with affiliate marketing” etc.
So phrasal keywords could bring huge traffic to your blog if you use them skillfully and this you can do once you have a little expertise to create viral contents.
Till then being a beginner blogger it is wise to use long-tail keywords which we would discuss below.
These are the perfect keywords for beginner bloggers. If you use a long-tail keyword in your post it will be under exact search on internet. Whoever writes this keyword in search engine your post will get maximum higher position at a given search page.
To make you understand it I mentioned here three types of keywords with one query term SUCCESS.
- Success is a solo keyword
- Success tips is a phrasal keyword
- Easy success tips is a long-tail keyword
- Easy success tips for bloggers is more exact long-tail keyword.
So if you use exact long tail keyword you would bring visitors who really want to know “easy success tips for bloggers” on the contrary of those who searched simply with a keyword “success” and might want to know how to achieve success in music industry.
How to conceive a keyword?
The main thing is how you would know if a word or group of words is a keyword to then evaluate it if it is highly searched or not.
To know this you need to put yourself in the mind of one who may search a term about a topic.
For example just imagine if a person wants to buy coffee what he would write.
- Coffee shops
- Coffee shops in Texas
- Best coffee shops in Texas
- Famous coffee shops in Texas
You can’t pick the first two because they are so generalized keyword that would be queries of a person living anywhere in the world.
The one who really want to buy coffee would search the availability in his town and also want the best shops or the famous one to buy the best coffee from there.
Once you conceive a keyword related to your niche you can put it into Google search to check how many articles are already written on it.
From there you can also find more related keywords like:
- Best organic coffee shops in Texas
- Best ever coffee available at cheap rates in Texas
- Online coffee with huge variety at your doorstep in Texas
So after doing this entire exercise you can pick the best and most related keyword to create contents for your blog and bring those on it who really want to buy coffee in Texas and follow your advice from where to buy the best coffee.
Still people may write keywords with different objectives and it is so difficult to bring only those who have the same purpose which you want to serve.
For example many people just want to know the coffee shops for the sake of their knowledge and don’t want to buy it. They would obviously write “coffee in Texas” and not put the word “shops” into this phrase. If they put the word shops into the above phrasal keyword it would become a long-tail keyword that could be the perfect match to make you create your content on it.
Another way to find the keyword related to your niche is to join forums and social media groups related to your field. There many people ask questions on different topics of your niche and you can derive the key phrase from their questions like this;
Where from I can buy the best coffee in Texas?
So in the above question “buy the best coffee in Texas” is a long tail keyword which you can further confirm by putting it into Google search window to see the number of posts already written on it.
You can also check how many people have searched it in last week, month or year with Google Keyword Planner which we would discuss in later part of this post.
How to find long-tail keywords?
Once you find a phrasal keyword like “coffee shops” simply write it in your browsing bar and Google would suggest you so many related terms with further details to put the best one from it.
You simply need to click on their link and write your conceived keyword into it to know more related keywords and then check the number of searches of your selected keyword with Google Keyword Planner (GKP).
How to do keyword research accurately?
You can’t do this with your guesses. There are proper tools for examining how many times a keyword is searched on internet. The free keyword research tools are:
- Google Keyword Planner
- Wordtracker free version
- Google Insights for Search
Google Keyword Planner
It is the best free keyword research tool. It is a complete reply of your question how to do keyword research.
It’s a Google’s product that is why it could be trusted without any reluctance. It does not ask you to go for premium version after a few days free trial. Nor it will send you marketing emails to buy the premium version.
For the beginner bloggers it is the best one. It also tells you number of searches from a specific country or group of countries.
How to use Google Keyword Planner correctly?
I observed many newbie bloggers simply put a search term or keyword into its window “search for new keywords using a phrase, website or category” and then click on the button of “Get Ideas” and be happy to see a lengthy list of keywords with number of searches as well.
This is a very non-professional approach and you need to fill all the blanks on front page of GKP to get the accurate results.
So first login to Google Keyword Planner with your gmail account and then click on “Tools” in navigation bar to reach the place where you can put your search query and other details to know its popularity.
In first blank of “Enter your product or service” write your conceived keyword, in second blank write the URL of your blog to let GKP know on what topics you previously published content and then in third blank of “Your product category” write your niche or sub-niche related to your keyword.
Sub-niche means if your main niche is money blogging and your keyword is “earning money with video blogging” so your sub-niche would be “money blogging with videos”.
Below it you would find the box of “Targeting” by clicking on it you need to “enter location of target” where simply write the name of country where from you want people visit your blog and read your contents. You can put so many countries there to broaden your target area.
Below it pick the language of your blog and usually it is English by default and leave it as it is and then also keep the search engine “Google” as same behind it as majority of searches are done with Google search engine.
On right hand side the first box is of “average monthly searches” there write the number of monthly searches your related keywords should have.
Usually in the beginning try to target keywords of 1000 monthly searches which have low competition because expert bloggers don’t consider keywords of low number of searches and there you can rank your page higher with 1000 monthly searches.
Below is the box of suggest bid and write there an amount in terms of dollars that advertisers pay to Google for one click of their ads. It depends upon commercial value of your niche which we would discuss below.
“Ad impression share” is the term related to those who want to give ad to Google and not for publishers or bloggers so leave it blank.
In the column of “competition” write medium because in low competition keywords don’t have much commercial value and that is why no one competes in those keyword that does not generate much ad revenue.
In high competition so many top bloggers may be already occupying top ranks because of high commercial value so it would be so difficult for a newbie to compete with them and grab their rank.
Finally click on save button and then click on “Get Idea” button to know the number of search of your keyword with their commercial value in terms of dollars or in a currency you mention in it.
Still you have an option under “Get search volume data and trend” in second box on front page of GKP Tool to put so many conceived keywords and get their number of searches and commercial monetary value in one-go.
At the below of it you have the option “Multiply keyword lists to get new keywords” to put the list of your conceived keywords into box one and then second list into box two and get so many more keywords that GKP would give you by mixing both the lists.
It works once you have conceived so many keywords with the help of Ubber Suggest and Soovle and want more new keywords of unique type.
At the end is option of “Get click and cost performance forecast” and that is for advertisers who want how much cost they have to pay if someone click on their keyword which they want to advertise on Google. So it is not for publishers and bloggers.
Wordtracker is partially free. Its premium services are more effective. But you can meet your keyword research needs with free version.
Google Insight for Search
It is not exactly a keyword research tool but it assists to learn how to do keyword research from several aspects. It helps to thoroughly examine the strength of a highly searched keyword. It lets you know search trends of a keyword in a specific country or region. You can make in-depth analysis of your selected keywords with the help of Google Insight for Search.
Premium tools to do keyword research
Long Tail Pro, SEMrush, Keyword Snatcher, Moz Analytics and SECockpit are premium tools and give you results far better than those of free tools.
They charge monthly and a few of them are available on one-time payment because keywords keep changing and they have to keep updating their tools.
For me Long Tail Pro and SEMrush are the best premium options once you take your blog to the advance level. Till then Google Keyword Planner is sufficient to serve your needs related to keyword research.
So this is all about how to do keyword research to create fully optimized contents for your blog. Once you find the keyword of your choice you can put it into your contents by follow tips of my post How to do on-page SEO of your blog and make your contents go viral.
Please rehsare this post on social media to let others know the benefits of properly doing keyword research to get the search terms that send your post on top of Google search page.
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