You do know how to normally promote your each blog post for free. But maybe many of you don’t know how to massively promote your blog post for free.
Usually what you do to promote your blog post. Soon after publishing it you share it at:
- All big and small social media including all the popular platforms and hundreds of groups, communities and lists of your niche
- Bloggers community groups of your niche
- Social bookmarking sites
- Any other platform where you are allowed to promote your blog post without paying money
Did you ever think how your post is managed at these platforms? I am sure you think all these platforms manage your blog post in a same way.
You think people stop to see your post there and then click on it to visit your blog. You get more visitors and then your rank goes higher, you earn more money by selling to more visitors.
Before discussing this topic further let’s be clear on what is community.
What is a community?
You promote your post to the group of people who you think are interested in it. It means a group of people with one or more common interests is called community. So a Facebook group of fitness bloggers is a community.
What is your blog community?
It means a group of people related to any blogging niche connected with each other at any online platform or even offline platform is called a community.
People with common interests are usually connected online at:
- Social media and its groups of their niche
- Blogging forums of their niche
- Other online platforms of their niche
- Even any offline group like consumer association, professionals club or trade union
After being cleared on what a blog community is now let’s come to the original topic.
What mostly people don’t know?
Many people don’t know how an online community works for promoting the shared posts of its members. There is no common way of working of all these groups. If you share your post for free it doesn’t mean you just have pasted your post at a prominent place there with its link and people will now visit your blog by clicking on it.
No it is wrong to say they all work in a same way. Or we can say we don’t promote our post in all blogger communities by following a single way. From here the main topic of this post begins. So let’s dive into it.
What are the three styles to promote your blog for free?
So again remember you promote your blog for free by just sharing your each blog post at hundreds of online platforms. But your post is not taken in a same way by all of them.
It is promoted for free there but with three different styles. I am mentioning them here one by one.
Please remember we are just discussing the free options under these three styles. If we pay to promote our post then obviously we can get higher result under either of these methods.
Managerial style – the authoritative way
You share your posts at all online platforms fully following the guidelines of each. There are entirely different rules of sharing at Facebook, Twitter, Google+, Pinterest, Linkedin, free blogging forums, social bookmarking sites and many others. But you don’t have any control on them nor any kind of guarantee you have that your post will promoted there up to a specific level. It all depends upon the admin system of each social media how it promotes it.
You follow rules of each of them while sharing your post for free and then happily keep receiving whatsoever traffic from there to your blog.
If higher traffic comes through them you thank God. If you get lesser traffic, you review what the weaknesses were in your shared post. You can’t ask the social media why it is sending lesser traffic at your blog.
Just 2 pros of managerial style
- You can share your post for free
- At social media, blogger communities and social bookmarking sites your shared-post can be displayed at your timeline or profile page for a longer period of time and can attract more people if you have huge number of following, friends, connect.
And 7 cons of managerial styles
- Your shared-post is under complete control of the admin system of a social media.
- The admin system of all such platforms has already so many premium sharings to display so it can’t show your post on the top for a longer period of time.
- Even if it does not have huge number of premium sharings it has a lengthy queue of free sharings and your shared-post keep going down the dump of archives.
- If your shared-post is not much impressive it goes to the lowest position because of poor response of public.
- The admin of any free online sharing platform has full authority to not promote or slightly promote your post. You can’t protest on it.
- It is unlikely that any of such platforms shows your shared-post as related post under another share.
- Even if you write so wonderful post but you can’t get more views with free sharing
So under managerial style you have least control on your post to get it at higher display position. You are fully dependent on number of total sharings in a given time to stay higher for a longer time there.
Under this approach you create your own groups either at a free platform or at any premium one to share each others’ post. You give its membership to those who you already know or who you think will follow the rules of your group.
Usually you make its rules in a way to bind all the members to visit each shared post, to comment on it and also reshare it at their personal profile and timeline of several social media, bookmarking sites and blogging community forums to promote it for free.
Here all members have control on the group if you create it at premium platform like by buying hosting and establishing it like a website.
If you create it as private group at Google plus or closed group at Facebook then obviously you equally need to follow all the rules of host platform.
Just 2 pros of partnership style
- If all its members are committed you get regular comments from them at your each shared post
- Your each post is also reshared at so many social media by all its members
And 5 cons of partnership style
- You have to keep the number of members limited to easily monitor if all are following its rules.
- Usually all members don’t follow the rules and violators are fired. So the composition of members remains in transition and you can’t develop long-term relations equally with all its members.
- You can’t get huge results if your post headline is not awesome
- If there are so many members of a group following partnership style, your post stands in queue and does not get more attention by the followers of other members at social media.
- Similar posts may divert readers attention from your post
Participatory style – the best way
This is the best style to promote your blog in a community.
It follows the same pattern which mutual funds follow in financial world. If so many people pool their funds and a fund manager invests their total funds to get the best returns it is called investment in mutual fund. Fund manager distributes the profit among investors against the ratio of their principal after deducting his fee for managing the funds.
In the same way if a platform receives the posts and then its admin system shares them to all the other members for further promotion it is called participatory approach to promote your blog post for free.
Here each member is sharing others posts. But the most amazing point of this style is that he is not sharing the others posts at social media but at his blog.
It means your each shared-post at his blog gets the attention of his all visitors. He usually place the tile with link of your post at the sidebar or below his post or at footer.
I am sure you are confused. Let me first explain its technicalities then I will give you typical example of a platform that follows the participatory style.
Being a member of a platform that follows this approach, you need not to share each shared-post of other members at your blog manually. Admin of such platform offers you a built-in system or plugin to install at your blog and the shared-posts of all members will be displayed at your blog on random basis without any manual tweaking.
For example if you are a member of a community which has 1000 members, it means each member’s shared-post is promoted by 999 members at their blogs.
Again confused? Don’t worry; its plugin will not display all posts in one-go. It will just display the latest post that too randomly in a fixed quantity of five posts at one time.
Now calculate what you would get practically by sharing your post in an online platform that follows participatory style.
For example you share a post in a platform which follows this style. If it is displayed randomly through a system or plugin at 100 blogs then how many people will see your post?
Suppose each of the given 100 blogs has 50 average daily visitors. So 5,000 people not from your blog or social media but from given 100 blogs will see your post. If your post title is attractive and half of them click on it so you will get 2500 more visitors daily. It is very conservative estimate. Otherwise such platforms have potential to make thousands of members because of their participatory approach.
Pros of participatory style
- First of all after sharing your post there you need not to do anything like you do while following previous two styles
- There is no limit of more visitors at your blog if your network following this style is quite popular
- You will get visitors from different regions as your post will be displayed at blogs of different regions registered in the network of participatory style.
- You can simultaneously promote your blog post at other platforms which follow previously mentioned styles to continue getting your traffic share from there also because you don’t have to spend much time for participatory style.
- Once you get more traffic from it you can spend less time for promoting your blog post at other platforms which follow other approaches and ultimately you can invest your saved time in other profitable blogging chores.
- You can save a lot of money also which you otherwise have to spend to buy traffic from premium promotion sources like Google AdWords and Facebook ads etc
- You can convert more visitors you get from this styles as your regular subscribers by following a robust conversion strategy
- Ultimately you can develop a huge visitors’ base at your blog and keep getting more traffic from the platform which follows this style.
Cons of participatory style
- You can’t fully understand how participatory style works unless you practically join such platform.
Is a platform following the participatory style is completely free?
Mostly such platforms don’t charge any money if you sign in to them. Yes they put a barrier at your number of sharing for a given period of time by restricting it with grades, numbers, credits or points if they offer everything for free.
Many such platforms offer both option either to promote their members’ posts at your blog and earn credits and then spend these credits to share your posts. They equally offer you to buy the credits with money also if you can’t or don’t want to earn credits by sharing others posts.
What are credits?
They actually work as currency. If someone clicks at your post you have to pay 1 to 5 or even more credits from your account. If someone clicks at any other post displayed at your blog you can get 1 to 5 or even more credits in your account. You earn and spend credits both. Now it depends upon traffic of your blog either you earn more credits or spend more credits.
This idea in its clear form has recently been introduced. Earlier many platforms followed it but not very clearly.
A pro blogger, PHP developer Enstine Muki has introduced a platform BroadedNet.
You can register in it without paying a dime and get a widget to put at your blog to display the posts of its members.
You can also create your campaign to share your posts and ads also which will be displayed at the blogs of its other members.
It is a network of bloggers where each blogger promotes at his blog all the shared-posts of other members randomly through the widget installed at his blog. You can also understand the idea with the help of this picture.
Each member is mechanically promoting the blogs of rest of the members through a plugin.
It also offers an option to buy credits if you think you can’t earn credits by installing the widget at your blog or you don’t want to install it and just want to become its member for promoting your post with it.
You can get its full details here and can also register by just putting your first name, email and password. No lengthy details are required.
So what do you think? Isn’t it the most rational way to promote your blog for free and get huge traffic?
It is a step ahead of managerial and partnership styles. So hope to see you there as I have already been registered there and you can see its widget at the side bar of this blog under the heading of “My Favorite”. After registering there I observed a steady rise in my blog traffic.
If still you have any confusion please share it in your comments below.
PS: Hope you will happily share your views through the newly installed CommentLuv Premium plugin which I recently won in a lucky draw held at Kumar Gauraw’s blog. Thank you Kumar.
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