Email subscription is an awesome method to make a strong base of regular visitors of your blog. To sell a product you can email directly to all your email subscribers marketing them its benefits. You can also inform them of an update on your blog.
Email subscribers are made with various techniques including:
- Offering a free digital product of ebook, video series or system to solve your niche-related problem of your readers
- Promising to send each update on your blog directly into mailbox of each subscriber
- Offer a free membership to a forum or group where niche-related products can be purchased on discount
There are many free and premium plug-ins of email subscription to put on your blog for making email subscribers. Top 10 WP email subscription widgets are:
- Welcome gate (free)
- Optin skin (premium)
- AWeber web form plugin (free)
- Pippity (premium)
- WP Subscriber magnet (premium)
- Hellobar (free and premium)
- Subscribe to Download for WordPress (premium)
- Popup domination (premium)
- Optin crusher (free)
- Mail list (free)
Managing email subscription
By offering a freebie with the help of a free or premium plug-in you can get a huge number of subscribers. But you can’t manage them manually. They may be in thousands and even hundreds of thousands. You can neither manage them nor send them email in one-go to all. For this purpose there are top 2 services available to do this job.
- MailChimp (free or premium)
- Awber (premium)
We have already discussed this topic here.
So we now come to the main topic of top 5 email subscription mistakes.
Lot of freebies
Many bloggers offer several freebies in one package to get email subscription by visitors. It may put visitors in confusion. They don’t want a huge download and need only one item from the whole package. So clearly understand what your readers want and offer the best freebie. If it works, fine. Else try the second one. In this way you can point out the freebie that gets highest number of email subscribers. Keep placing it on your blog to increase your email subscribers.
Bothering interested visitors
If a visitor is interested to be your email subscriber welcome him practically. It means give him every facility while going through the subscription process. Guide him what to do at every stage. Initially he needs to submit his name and email in a form. After that he gets an autoresponder by your email subscription manager to confirm email address by clicking the link. Finally he receives link of the freebie to download. Make this complete setting from admin panel of your email subscription manager.
If you promise to give several benefits to your readers it may sound unbelievable. So make a few promises which don’t seem hollow.
If you ask your would-be email subscribers to submit several information and keep clicking on various links they will discontinue in the middle. So keep the whole process of becoming email subscribers simple and short.
If you don’t set an autoresponder after a visitor becomes email subscriber of your blog never delay to send a manual welcoming email. Tell him what and when he will get the things which you have promised in your offer.