11 guilt-free tips for writing a business plan for your blog

Writing a business plan of a given year for your blog is as important as it is for any other business. It is not necessary to create a plan only if you are a money blogger. Whatever is the ultimate objective of your blog you must take it as your business?

Even if you distribute everything for free at your blog, actually you do a business. You give your contents and get in return at least appreciation; so you sell your contents at the price of praise. This is called business.

The main goals of a blog generally are:

  • To earn money with it
  • To support already an established business
  • To promote brand online
  • To serve a community
  • To contribute for a noble cause
  • To share views without any barrier
  • To get fame or to enjoy

writing a business planTo achieve any of the above goals you need to do two activities must:

  • To create products or services to earn money with your blog and to create contents to attract people visit your blog.
  • To sell your products or distribute your contents or help a community; depending upon the type of your blog

Most people take yearly planning so casually. Sometimes they boast they have in their mind what they need to do for the upcoming year. This is their overconfidence because no normal human being can retain in his mind all the things which he thought at the beginning of a year.

So a plan must be in writing. Not only that but he must be fully clear on how to make a business plan of a given year with the help of the following tips.

11 tips for writing a business plan for your blog

To do both the above jobs of production and sales you need people to receive whatever you offer at your blog. This is the main challenge for every blogger to bring right people at his blog. So he needs to get answer of the following questions for writing a business plan of a given year for his blog.

writing a business plan1. What to produce?

It means you need to decide which of the following items you will produce for your blog.

  • Text base contents
  • Infographics
  • Videos
  • Podcast
  • Products including tutorial, system, plug-ins, templates
  • Services relating to your expertise

2. For whom to produce

This question specifies the level of your each product. A tutorial on “how to start a blog for teenagers” will be quite different from the one that is created for retired people.

So identify your target audience before writing a business plan of a given year for your blog and successfully sell your products to right audience.

3. What to sell?

Decide if you like to sell all the above products or will sell a few of them and supply a few for free to promote your blog.

If you distribute anything for free it means you are doing sales promotion to boost the sale of your main products. In addition to creating the above items you can also pick affiliate products to sell at your blog.

4. How to sell?

Set your priorities to sell your products with the following options:

  • Product review
  • Linking of affiliate products in your text
  • Display of banner ads
  • Email marketing

writing a business plan5. Understand the length of time of your plan

Many people mix all types of plan. They think a yearly plan specifies things-to-do for a year and a monthly plan specifies steps to take in a month. It is the biggest misconception.

There is big difference between them.

  • A yearly plan broadly lays down the things-to-do in a year. It also identifies the areas where one needs to work more for achieving the ultimate goals of his business.
  • A quarterly plan points main things-to-do in three months to help execute the annual plan and guides also to make a monthly plan.
  • A monthly plan sets targets for the month to achieve them and offers guidelines for the weekly plan.
  • A weekly plan mentions the weekly chores of each day.
  • A daily plan means how many hours you work in a day and what you must do and what you try to do within that time period.

So never be confused over the length of time of a plan and stick to your annual targets with their broader specifications.

Example: If you publish weekly post it doesn’t mean that your annual plan simply sets the target of 52 posts in a year or one post in a week.

It must specify the ideal posting frequency of your blog and how to create a backup in case you increase your posting frequency and also in which situations you may decrease or increase the frequency.

So set broader targets while writing a business plan for your blog for a given year and be flexible to decrease or increase them if a situation demands so. Otherwise you have to revisit your entire plan.

6. Situational analysis

This is the most important step before setting the key targets for the year. These two questions cover the whole process of your situational analysis.

6.1 Where you are?

It means how much you have achieved after following your annual blogging plan of previous year. What you have missed to achieve and what are the reasons of missing the targets.

6.2 Where you should be?

Just assume if you had achieved all your targets of last year where you would have been presently.

If you had set the target of 1,000 daily visitors but now you have only 700 daily visitors it means you need to first cover 300 visitors target in coming year and then achieve the new target as well.

This is called robust planning and those people love to do that who never compromise on any deficiency and put themselves to offset their past mistakes.

The defensive approach on the other hand suggests covering up the past missing targets first and then trying to achieve as much more as possible.

writing a business plan7. What you must do?

Specify in clear terms what you must do in next year. It should neither be so overambitious nor so conservative. Decide this on the basis of your real potential.

If you don’t have flair for writing you can’t plan to publish a post daily for the whole year. Here you need to specify the options to must do daily posting.

The option may be of outsourcing content writing if you can afford it or publishing guest posts to fill the gap whenever you don’t have an idea to write your next blog post.

For example, the things you must do may be:

  • Giving more time to research for writing unique contents
  • Giving maximum time to craft a magnetic headline to make more people click on your blog post
  • Expanding your social media presence by regularly being present at your selected social media sites to interact with your friends and followers organically which means without any automation
  • Building your email list and if you have the one then making big increase into it. You may specify doubling or tripling it depending upon the time and other resources you have
  • Visiting a certain number of blogs daily to get more visitors from there
  • Visiting a number of blogs daily to learn more about blogging or about whatever is your niche

8. What you must avoid?

These are the things you can’t afford to face if they happen in your blogging journey during the coming year. These things vary from blog to blog and niche to niche.

There are no definite guidelines for writing a business plan for your blog. Otherwise there will be so many blog plan templates to pick the one for your blog for the next year.

For example, the things you must avoid may be:

  • Gap in posting schedule
  • Lethargy to create your own product
  • Not taking much interest to find sellable products
  • Frequently changing your blog design
  • Shallow research instead of extensive one

9. What you try to do?

These are the things without them you can continue your blogging journey successfully. If you do them it will further boost your blog. For example:

  • Be in connect with at least a certain number of influencers
  • To publish your guest posts at a 10 to 20 blogs that are quite higher than your blog in rank, reputation and value
  • To include one more social media in your priority social media list for the enhanced social media optimization of your blog posts
  • To buy blogging products like Long Tail Pro or Power Suggest Pro to write targeted contents to get more traffic
  • To explore and avail one more source of blog traffic preferably without spending money

writing a business plan10. What you try to avoid?

Contrary to above point these are the things which you may continue but avoiding them will benefit you more.

For example:

  • Focusing more on just one blogging chore like at social media at the cost of other important tasks
  • Failing to regularly replying comments at your blog
  • Keeping everything in mind and don’t note down maximum points for future reference
  • Thinking “it is enough” if you do a lot sometime, instead you should try to do more to be ahead of your targets

11. How to monitor your yearly blogging plan?

Just guesstimates or opinions of your friends are not sufficient to monitor your performance. For this purpose you must take screenshot of each month’s report of your Google Analytics of all types of performances.

Curve of your daily blog visitors, bounce rate, average time on a page, unique versus loyal visitors, keywords ranking on monthly basis is the foolproof evidence to check how you are going.

Create an excel sheet and check at the end of each month how are the average analytics of all the metrics of your Google analytics.

In addition to that, pace of expansion in your social media presence and rise in number of comments at your each blog post is another measure to know how you are doing.

After that you need to check what others are saying about you. Please remember, great marketers don’t talk bluntly and even point a blunder in a mild tone.

So here you need not to be much happy if someone verbally lifts your performance to the sky while appreciating it. Just be realistic and note his points keeping in view of the analytics of your blog.

So these are the tips for writing a business plan for your blog for any given year. There is no rule of thumb for making a business plan for you blog. It all ups to the level of your blog, your niche and your blogging goals. I simply mentioned main points that will help you do successful planning for your blog.

Over to you

Do you already have developed a plan for you blog or yet to do it. What are the main points of your annual blogging plan? Do you still want to further improve it or just started executing it? Share your views to make me learn more with your experiences.

I am sure you will reshare this post at maximum social media to make your friends also take its benefits.

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  1. Hi MiMuba Sir,
    This is much needed post as 2014 is going away.
    Planning is essential for any venture. I remember a post of Harleena Mam. She also posted about planning once. Those who aspire improvement must plan what they have to do.
    I am going to write down my plan for the blog. Thank you so much to persuade me.
    I have started a wordpress blog. Have a look at that also.

  2. I sort of have a plan, but it’s not nearly as detailed as yours. I know what offerings I’m going to create (at least in the beginning of the year), who I’m creating them for, when I want to create them by. I also have a plan for a new website I want to develop later in the year. After reading your post one thing I’d like to add is things to avoid and a plan how to avoid them.
    Tat recently posted…How do you plan for the New Year?My Profile

  3. Mi,

    This is a really excellent outline and I love that you call it “guilt free” because it truly is. It’s nice at this time of year to sit back and get the big picture.

    It’s funny, at first glance it might just sound simple, but most people never really take the time to focus in on each of these things as much as they should– myself included! So thanks for the reminder!

    Happy New Year!

    Brittany Bullen recently posted…How to Use Social Media for Business (Without Annoying People)My Profile

  4. Hello, Mi,

    Now THIS is an awesome title that is very attractive to me…can’t wait to dive into the content. 🙂

    I like the quote on your image, a goal without a plan is just a wish… So very true!

    In the first few years of having an online business I did not take planning as seriously as I should have, but I completely agree with the points you’ve made here, and I have experienced real growth due to planning and executing that plan.

    I will be increasing my reach with regards to what I’m producing – to include more mediums such as a podcast, videos and infographics on a regular basis.

    Ever since reading The 12-Week Year, I no longer have yearly plans as these are converted to my new ‘quarterly’ year.

    Your point number eight (what you must avoid) is especially good because many folks don’t allow a buffer for mistakes or problems and this causes a kink that is sometimes detrimental so considering this and planning accordingly is such great advice.

    Thank you for sharing this excellent resource, Mi, definitely sharing with friends.

    Happy New Year! 🙂
    Carol Amato recently posted…Give Yourself an Advantage in 2015 – Business Makeover VideoMy Profile

    • Hi Carol

      Sorry for a little late replying your wonderfuly comments because of holiday season.

      I appreciate your concentration while reading my blog posts and it reflects your supportive way to encourage struggling bloggers like me.

      You are right; those who plan on daily basis don’t have long term vision of planning and remain in panic to achieve their daily targets.

      Once again thanks a lot for guiding me to help me improve further and your each word means a lot to me.

      Have a wonderful week ahead.
      Mi Muba recently posted…7 lustful needs of your blog visitors and how to serve themMy Profile

  5. Hi Mi,

    As always thanks for the great tips and advice. Wow a blog business plan, I would have never thought of it. This is insightful and revelant to anyone who intends to becomes successful in blogging.

    After my first two years in blogging I realized I needed to do something different. And one was like you said, decide on my real potential. Once I found my own voice I felt more comforable in blogosphere.

    I never thought of a yearly plan so this is just what I needed to start 2015 off to a good start.

    You mentioned serveral things to avoid and I’m guilty of. One was avoid gaps in posting schedule and the other shallow research instead of extensive ones. I have gotten better with my research I must admit.

    I’m learning from all my new friends what it take to become a better if not, a pro-blogger. Thank you for your leadership and expertise.

    • Hi Vernon

      Sorry for a little late replying your awesome comments because of holidays.

      Many people plan on need basis while many other plan to create a need and then fulfill it to continue struggling for the ultimate success.

      I personally feel one should make a comprehensive plan at the start of the session and then religiously execute it to achieve his goals.

      I am glad you think this post will help you make your plan for 2015. This is the biggest encouragement I get when any of my wonderful readers gets direct help from my posts.

      Thanks a lot for your very encouraging and thoughtful comments.

      Hope you have back to work after fully enjoying your vacations.
      Mi Muba recently posted…7 lustful needs of your blog visitors and how to serve themMy Profile

  6. Hi Mi Muba

    Though you wrote this post last year, It is a great resource for this year. It is time for bloggers to review their business plan and your post on writing a plan is a wonderful guide.

    There are a lot of things bloggers should consider and reviewing your business plan is one of them so thank you Mi Muba for this reminder. Have a wonderful week.

  7. Really great post Mi muba,

    I personally like the point ‘Situational analysis’ very much. 🙂 Thanks for writing, as it is the time of new year. I should also make my 2015 blogging plan and execute it perfectly. But wait, let me know what are your new year blogging resolutions sir in the reply to my comment…

    Thanks for writing
    ~Nitin Singh
    Nitin Singh recently posted…5 Changes I did to Double my Income – Case StudyMy Profile

  8. Hi Muba,
    I couldn’t agree with you on these facts ” a goal without a plan is just a wish” and “Its not the plan that is important but the planning” and ” a good plan today is better than a perfect plan tomorrow”. These are readily facts about planning!

    Putting down plans in writing is a bold step that leads to practical achievement of goals. Every business should adopt basic business plans – at least!

    Your tips are convincing! I will add that writing a business plan for a blog easily helps to achieve Specific – Measurable – Attainable – Relevant and Time-bound goals!
    I have shared the above in kingged.com where this article was found.

  9. This is brilliant! I remember doing situational analysis and business plans in university but I never thought of doing it for blogging. Will definitely take your advice and get started creating a detailed business plan for my blog! My coach actually just suggested I start creating weekly plans that are specific for my business so now I can take it a step further and work backwards – Yearly, Monthly and Weekly. I post almost daily so sometimes I find it hard to keep up with when I should be working on content, or marketing, networking, learning new skills, influencing mindset etc.
    Thanks Mi!
    Hannah V. recently posted…The Training Balance ScaleMy Profile

    • Hi Hannah

      You are right; we are taught in our educational institution with so bookish approach that we never think we can apply them in our projects quite easily.

      Your coach is absolutely right that plans of short duration can be implemented more strictly but for the long term approach in project development we equally should have a long term plan as well.

      Posting daily is a gigantic task and obviously to create post daily you need to spare time regularly for this chore. So you are doing a great job with such robust blogging.

      Thanks for your great feedback.

      Have a nice weekend Hannah.
      Mi Muba recently posted…You And Be A Money BloggerMy Profile

  10. [ Smiles ] Mi, I am totally impressed by how well that you have things all planned out.

    Also, I am glad that you have chosen Google Analytics instead of Alexa to acquire an accurate record of the visitors to your blog and its bounce rate, etcetera.

    Honestly, I do not have an annual blogging plan; but if I was dealing with a business-type blog, I would have had one in place.
    Renard Moreau recently posted…The Photogenic PumpkinMy Profile